sustainable design - branding - public relations
howdy howdy howdy
We're here to consult + create authentic, immersive spaces.
Caro Creative is the brainchild of Caroline Shaw, MBA, a marketing professional with 15 years in the fashion and travel industry.
Caro graduated with a BA in Anthropology + Religion from Boston University and MBA from Quantic.
Caro Creative's business adventures include Versailles Thrift, an estate sale shop and design, Craftshop, a community co-creating movement and Craftshop Stays, an airbnb short term rental business.
Caro Creative also consults on branding, marketing and website building.
Happy Customers Make Us Happy
stylist - producer - video
Caroline Creative Production
Caroline has produced photoshoots with Miraclesuit, Magicsuit, Eco Swim, Reebok, Everything But Water and Miskini (shown above).
After hands-on marketing and public relations in NYC, Caro moved to Sydney Australia and worked with the best of the best on sabbatical with Eve Miskin. After realizing her had not nabbed an Australian husband and had to move home, she reached out to Everything But Water and moved to Orlando, Florida where she did not know a single soul. That was 11 years ago.
+ independent consultant +
Timeshares Aren't All Bad But Are Tricky To Navigate
After learning the ins and outs of Timeshare through driving vacation package sales and timeshare tours for the billion-dollar timeshare industry, Caro Creative wants to help families create lasting memories in amazing locations on a timeshare tour vacation.
We'll help you prepare for your experience and take advantage of all they have to offer, as well as set you up with the tools to JSN (just say no) or resources to compare shop and decide if becoming a vacation club owner makes sense for your future vacation needs.
Website Coming Soon
A Dynamic Wife-Husband Team
We like traveling, relaxing and living a good life. It's pretty basic and we like it. Creating a home, settling down and getting cozy is our thing. But so is world travel, exploration and science.
Both Caro and her husband Rich like to be creative and create spaces, host events and set the tone. Hostess with the mostest, Caro wants everyone to feel comfortable and have a good time.
While hospitality comes naturally, Rich is more of the Chip to Caro's Joanna Gaines. He's aeronautics engineer at Kennedy Space Center by day and partner in crime with son Archie by night.
Hire us to host an event!
Opportunity: Opening Marijuana-Friendly Cafes and Lounges in Florida with Legal THC-A
Caro Creative has imagined THC-friendly bars and lounges for brands such as Chronic Guru and Flower Girl Greenhouse.
While not employed directly by those brands, Caro has a deep understanding of those businesses. She is keenly aware of the growing trend investors creating THC-friendly spaces - the future of Florida leisure travel and hospitality is intricately linked towards multipurpose and safe spaces for all, including recreational THC.
Contact us to Join Us
Creating Boutique Hospitality Through Self Service Short Term Rentals, Motels and Tiny Resorts
Caro Creative has worked with Universal Hotels, Travel + Leisure, and Westgate Resorts. She has also worked for Miraclesuit Swimwear, Swim USA, Eco Swim and Everything But Water in the fashion industry.
From Manufacturing, Marketing, Public Relations to Digital Strategy, Website Design, Brand Creative... Caro Creative is now applying everything learned to the hospitality industry after finding her passion in renting her home on airbnb.
We bring industry knowledge and analysis, world travel, and personal STR experience to our work. Caro is searching for a motel to makeover with investors who understand the short term rental business.
Contact us to Join Us
Craftshop, A Vision Board Bar and Creative Community
Craftshop is where we come to craft. After you shop at Versaille Thrift, bring your items to paint, glue, cut, bedazzle and more to Craftshop and grab a fun and some sequins or goggly eyes.
+ Rent Craft Tools - includes paintbrush, markers, glue, scissors to get you started
+ Buy Paint, Yarn, Patches and more
+ Search through piles of leftover scrap paper, fabric, yarn, magazines and more
+ Classes + Workshops + Bundles + Membership
+ Join Craftshop Orlando Club for one monthly flat fee for unlimited crafting rentals all year long!
Help Caro Creative Build Studio and Craftshop Space in Orlando!
Crafshop Orlando, a Vision Board Bar, Art Cafe and Thrift Shop. Our mission is to create inclusive 3rd space to gather (especially in the heat!), where the scene is low pressure, welcoming, and accessible for all. Craftshop becomes a hub for connection, creativity, resource boards and event nights...
Third Spaces are coming back, especially ones that are kid-friendly while parents be merry. This isn't a competitive space in business, it's a welcoming one.
The more places to spread kindness the better.
The more places to exchange instead of buy goods the better.
For us and mother earth.
Recommend a place to open shop! We're hunting for our first location.
Farm to Table Dining at ABC Carpet and Home Teaches Subtle Luxury
Caro started off in the non-profit, corporate social responsibility space interning for luxury Manhattan home goods store, ABC Carpet and Home. After working upstairs marketing and fulfilling orders on charitable gifts for the holidays, a shift began at ABC Kitchen, a fine dining farm-to-table Jean Georges restaurant. While working there, ABC won it's first James Beard Award (celebration showed above!).
We served popular fashion editors, celebrities (I've personally messed up the orders of The Kardashians, Jessica Simpson, Blake Lively, Owen Wilson, Jake Gyllenhaal, Steven Spielburg and Leonardo Dicaprio), catered dinner parties at fashion designers homes, and hosted then presidential candidate Barack Obama for a fundraiser.
My favorite service was getting a last minute table for Brian Chesky, Founder of AIrbnb through his sister of whom I worked with in fashion editing. That's when I first learned about couch surfing and this new thing called Airbnb.
Photography, Staging, and Styling Sell The Experience
Don't forget that shoppers are buying based on vibes - emotions. And if your photography stinks, so will your attitude.
After checking all the boxes of Functional, Nice Looking, Right Price... Then after a Quality Check and a quick buzz over Reviews (especially if it looks too good to be true)... Consumers are using their buying power to purchase from their heart.
They'll spend more the more emotionally invested they become in the feeling they want to have during your experience. In order to convey that experience, you have to have the right content.
Don't skimp on Photography, Staging and Styling on set.
Hire Us
Thrifting and Secondhand Business is Booming
A record number of Americans bought secondhand apparel in 2024, and more than half of those shoppers made a purchase online, according to the 2025 ThredUp Resale report.
Almost everyone we know has at least entered a Salvation Army, Goodwill or Habitat For Humanity Restore... or bargain basement (remember those!?)... or at least a yard sale.
Everybody, absolutely everybody likes hunting for a deal.
Contact Us to Join Us
+ meet caro +
Reviews of Caroline, Caro, Kat, Care, Skipper, Shaw
"Definitely undiagnosed" - CS
"Unhinged" - IC
"Best Wedding Ever" - FS
"Very Alive" - JKV
"Obsessed with Trump" - RO
"World's coolest mommy" - AO
"Is like a blind person hitting everybody on the shins" - RJ
"Visionary. The right balance of EQ/IQ" - CB
"Doesn't suffer fools gladly" - JP
"Would have nothing to sell on a street corner". - AS
Caroline Evans Shaw, MBA, Camp Counselor, Small Crafts Director, Marketing Manager
Caroline Shaw is different. Part Creative Director, Part Curator, Part Marketing Firestarter... Editor, Writer, Content Creator and Designer. Boxes are too small no matter the size. Plays well with mini dachshunds.
Fun Fact
Caro has burnt out from every corporate job in her career. At the last hell hole, it only took me 6 days to have a panic attack from the stress. So, now I'm my own boss. It's better for everyone this way. I'm basically radioactive and must be in the garden most of the day to survive now.
Marketing Experience
Education
